The Hollywood Reporter said that audience expectations were colored by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling. A hybrid human-alien called an Avatar is created to facilitate communication with the indigenous Na'vis from the planet Pandora and pave the way for large-scale mining of the planet. , Cameron acknowledges that Avatar implicitly criticizes the United States' role in the Iraq War and the impersonal nature of mechanized warfare in general.  Pandora, whose atmosphere is poisonous to humans, is inhabited by the Na'vi, a species of 10-foot tall (3.0 m), blue-skinned, sapient humanoids that live in harmony with nature and worship a mother goddess named Eywa. On October 30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press.  The film also won the British Academy of Film and Television Arts (BAFTA) award for Production Design and Special Visual Effects, and was nominated for seven others, including Best Film and Director. One box-office analyst says James Cameron's 3-D epic has a shot to break $100 million this weekend", "Avatar's Cameron shrugs off buzz â and promises a sequel", "Will 'Avatar' Top James Cameron's 'Titanic' Box-Office Record?  It was later revealed that Fox had given Panasonic an exclusive license for the 3D Blu-ray version and only with the purchase of a Panasonic 3DTV. , Box Office Mojo estimates that after adjusting for the rise in average ticket prices, Avatar would be the 14th-highest-grossing film of all time in North America.  The stereoscopic filmmaking was touted as a breakthrough in cinematic technology.. , The first photo of the film was released on August 14, 2009, and Empire released exclusive images from the film in its October issue. It's a technical breakthrough.  The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Specially marked bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabled users to interact with the website's 3-D features using augmented reality (AR) technology. When Quaritch shows a video recording of Jake's attack on the bulldozer to Administrator Parker Selfridge, and another in which Jake admits that the Na'vi will never abandon Hometree, Selfridge orders Hometree destroyed. The film had two different production designers, and two separate art departments, one of which focused on the flora and fauna of Pandora, and another that created human machines and human factors. , The Coca-Cola Company collaborated with Fox to launch a worldwide marketing campaign to promote the film.  After Fox accepted Avatar, one skeptical Fox executive shook his head and told Cameron and Landau, "I don't know if we're crazier for letting you do this, or if you're crazier for thinking you can do this ...", In December 2006, Cameron described Avatar as "a futuristic tale set on a planet 200 years hence ... an old-fashioned jungle adventure with an environmental conscience [that] aspires to a mythic level of storytelling". First-day DVD and Blu-ray sales combined were over four million units sold. ", "James Cameron's Avatar: Combi Pack (Blu-ray & DVD) (2009) (Blu-ray)", "Avatar Earth Day RELEASE: James Cameron Film Comes Out On DVD, Inspires 'Home Tree' Earth Day 2010", "Some 'Avatar' Fans Struggle With Blu-Ray", "This is why early adopting sucks: 'Avatar' doesn't play on some Samsung BR players", "Movie Talk:James Cameron, King of DVD sales", "All-Time Best-Selling Blu-ray Titles in the United States", "Avatar three-disc extended collectors set due in November", "Interview with James Cameron on 'Avatar' re-release, BP oil spill â and much more", "Update: Cameron Talks Avatar Blu-ray/DVD Releases and Sequel", "Avatar gets 3D Blu-ray release, comes with free Panasonic 3DTV", "Cameron: Avatar CE Blu-ray Is Last Version â Save for 3D", "Digital TV â Sky to give 'Avatar' 3D world premiere", "Avatar 3DTV world premiere on Sky 3D â Pocket-lint", "20th Century Fox CinemaCon: 'Avatar' Sequels, 'Deadpool 2', 'Greatest Showman On Earth' Updates, Vanilla Ice Raps, 'Assassin's Creed', 'Birth Of A Nation' & More", "James Cameron Expands 'Avatar' Sequels To Four, Slams Screening Room & Gets Cheers From Exhibs- CinemaCon", "Avatar Sequels Delayed Yet Again, Avatar 2 Won't Arrive Until 2022 (Disney has significantly delayed James Cameron's long-awaited Avatar sequels, which will now debut in 2022. , From 2005 to 2007, Cameron worked with a handful of designers, including famed fantasy illustrator Wayne Barlowe and renowned concept artist Jordu Schell, to shape the design of the Na'vi with paintings and physical sculptures when Cameron felt that 3-D brush renderings were not capturing his vision, often working together in the kitchen of Cameron's Malibu home. Quaritch organizes a pre-emptive strike against the Tree of Souls, believing that its destruction will demoralize the natives. To achieve the face capturing, actors wore individually made skull caps fitted with a tiny camera positioned in front of the actors' faces; the information collected about their facial expressions and eyes is then transmitted to computers. Besides the performance capture data which were transferred directly to the computers, numerous reference cameras gave the digital artists multiple angles of each performance. Knight), senior camera technical director: Weta Digital, digital artist: ILM (as Marshall Krasser), senior animation technical director: Weta Digital, visual effects: Hydraulx (as Billy Vu Lam), texture artist: Weta Digital (as Po Yuen Kenny Lam), virtual cinema artist (as Margaret Langley), real-time operator: Giant Studios (as Francois Laroche), senior motion editor: Weta Digital (as Luisma Lavin Peredo), creative supervisor: Pixel Liberation Front, visual effects: Hydraulx (as Kim Lebrane), visual effects producer: Hybride / visual effects supervisor: Hybride, digital artist: Hybride (as FranÃ§ois Leduc), digital model and simulation: ILM (as Seunghun Lee), rigging technical director: Prime Focus (as Eric Legare), virtual production conceived by (as Rob Legato), electronic graphics: Modern Videofilm (as Casey Lemming), lighting techical director: Weta Digital (as Mingzhi Victor Lin), integration technical director: Giant Studios, camera technical director: Weta Digital (as Luc Longin), senior motion editor: Weta Digital (as Jacob Luamanuvae-Su'a), motion capture control technician: Weta Digital (as Wan-Chun 'Alex' Ma), performance capture supervisor: Giant Studios (as Matthew Madden), layout technical director: Weta Digital (as Sarath Babu Madhavan), digital artist: Hybride (as Stephane Mallet), motion capture technical director: Weta Digital, visual effects: Hydraulx (as Nando Martinez), motion capture facial technician: Weta Digital (as Raymond L. Massa), compositor: Weta Digital (as Rich McBride), textures department coordinator: Weta Digital (as Nige McKissock), cg artist: Prime Focus (as Brett McGlaughlin), digital artist: Hybride (as FrÃ©dÃ©ric Medioni), assistant visual effect editor: Weta Digital, creature simulation supervisor: Weta Digital, digital artist: Hybride (as FranÃ§ois MÃ©tivier), creature technical director: Weta Digital (as Christoph Daniel Meyer), lighting technical director: Weta Digital (as Jessica Braun), cg supervisor: Weta Digital (as Keith F. Miller), pipeline technical director: Framestore (as JoÃ£o Montenegro), visual effects editor: Prime Focus (as Steve Moore), 3d visualization and optimizing: Modern Videofilm, cg supervisor: Framestore (as Andy Morley), production engineering: Weta Digital (as Simon Morley), lead technical director: Framestore (as Antoine Molineau), modeler: Weta Digital (as Daniel Goncalves Moy), lighting technical director: Framestore (as David Mucci), department lead matte painter: Weta Digital, animation production manager: Weta Digital, cg supervisor: Framestore (as Mike Mulholland), layout department coordinator: Weta Digital, compositing department manager: Weta Digital, visual effects financial controller: Hybride, motion capture pipeline technical director: Weta Digital, modeler: Weta Digital (as Andreas Tandy Nehls), lighting technical director: Framestore (as Chris Nickels), visual effects producer: Lola Visual Effects, matte painting department coordinator: Weta Digital, computer graphics supervisor: Hybride (as Nicolas Alexandre NoÃ«l), lighting technical director: Weta Digital (as Jennifer Nona), senior lighting technical director: Weta Digital, senior effects technical director: Weta Digital (as Alex Nowotny), tracker: Prime Focus (as Winfield Scott O'Brien), lead technical director: Weta Digital (as Jane S. O'Callaghan), digital artist: Prime Focus (as Mike Walls), layout technical director: Weta Digital (as George Edward Oliver Jr.), research and development: ILM (as John Olmstead), texture artist: Weta Digital (as TorbjÃ¶rn Olsson), motion editor: Giant Studios (as Jim Orlik), matte painting intern: Prime Focus (as Rutel Patel), assistant visual effects coordinator (as Manasi Ashish), cg supervisor: Weta Digital (as Michael Perry), senior pipeline developer: Prime Focus (as Borislav 'Bobo' Petrov), lead virtual stage operator (as Ignacio B. Pena), digital artist: Hybride (as Patrick PichÃ©), visual effects digital producer: Prime Focus, motion editor: Giant Studios (as David Preciado), studio technician: Giant Studios (as Ryan Quinlan), digital reference performer: Weta Digital, facility team: Weta Digital (as Craig Rattray), motion control technician: Los Angeles live action, visual effects executive producer: Hybride, senior software developer & engineer: Weta Digital (as Anastasio G. Rodriguez), production assistant: visual effects supervisor/producer, Weta Digital, lead technical director: Weta Digital (as Frank Anthony Sabia Jr.), special projects supervisor: Weta Digital, compositing sequence supervisor: ILM (as Greg Salter), continuity/publicity image manager: Weta Digital, digital artist: ILM / digital models and simulation: ILM, layout technical director: Weta Digital (as Jennifer Scheer), models department coordinator: Weta Digital, lighting technical director: Weta Digital (as B. Durant Schoon), senior pipeline developer: Prime Focus (as Laszlo Sebo), modeller: Framestore (as Romain Segurado), cg artist: Prime Focus (as Anselm Von Seherr), lighting technical director: Weta Digital (as Marnie Goodman), visual effects executive producer: Blur Studio, animation department coordinator: Weta Digital (as Jarom Salvadore Sidwell), data/render wrangler: Weta Digital (as Navinsk), lead on-set vfx technical director: Weta Digital, facial motion editor: Weta Digital (as Adam Smith), lighting technical director: Weta Digital (as Daniel Smith), compositor: Prime Focus (as Ryan Smolarek), animator: Giant Studios / motion editor: Giant Studios, additional visual effects: Stereo D (as Nick Stevens), animator: Weta Digital (as Timothy Stevenson), lead virtual stage operator (as David Stripinis), roto/paint supervisor: Prime Focus (as Tammy Sutton-Walker), lighting technical director: Weta Digital (as Jonathan S. 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